Most small businesses need progressive web apps (PWAs) and native apps. The question isn’t so much which is better but which you should develop first based on your customers’ specific needs and behaviours.
PWAs look and function similar to a native app. However, they're written with HTML, CSS and JavaScript and look like an app on mobile devices but are actually functioning inside a browser. You've likely noticed PWAs when visiting sites such as Twitter.
Native apps, however, require a download from an app store, such as Apple or Google and use various coding languages. Each app type has different advantages and disadvantages.
The app market is worth an estimated $420.8 billion and expected to reach $673.8 billion by 2027. The competition for customers is fierce, and figuring out how to keep an app current requires frequent updates.
PWAs function on the server side and are typically a frictionless upgrade. Users don't have to download the update or install anything new on their devices. They must get a new version from an app store for native apps, which can decrease functionality, as some users delay the process. Developers must resubmit native app updates and wait for approval, which can also delay implementation.
One place where native apps shine is in preserving battery life. Because PWAs often use JavaScript, are not mobile-first designs and people must access them via browsers, they require more energy.
Many people today are using their devices more than ever before. However, the battery life of iPhones and many other devices has been shown to have improved little over the years, meaning devices often can’t keep up with a heavy-use lifestyle. Users will continue to be even more aware of things that drain their charge, and they may prefer an app for this reason.
Native apps come with more security features, such as multi-factor authentication and certificate pinning. However, how secure an app is depends on the developer and their attention to keeping the code stable and protective measures in place.
When it comes to keeping consumer data safe, native apps shine. The additional checks performed by app stores create a buffer in case designers missed a crucial element that opens the program to hackers. App developers must follow stringent rules to ensure safety.
PWAs are usually a bit easier to develop and require less coding and testing, making them an excellent solution for simple functionality. More complex processes may require a native app. For example, if you want to add push notifications when a customer nears a brick-and-mortar store, you’ll want to use a program the user downloads onto their mobile device.
For a skilled creator, setting up a PWA may take very little time, while a native app will require testing and ensuring security standards measure up to what the app store requires. Developers then must upload the app to the store and wait for approval.
Another consideration is continuous updates for native apps. As operating systems refresh, the apps will need changing. Security concerns may require adjustments to PWAs and native apps. You may need to brush up your coding skills by taking online courses and practicing to keep skills from growing outdated or rusty.
Typically, a native app costs more money to build because it takes extra time and coding skills than building a PWA does. You’ll be better able to customize a native app than a PWA.
PWAs are easier to distribute to users because they just go to a website and load a page. The user avoids installing anything other than a few items in their cache.
Building a native app often requires creating a program for both Android and iOS devices. Your option to distribute relies on Apple or Google stores. At the same time, you'll have an opportunity to develop more unique features on a native app. Add in geofencing for location-based triggers, better security and the ability to interact with other apps on users' phones, such as the camera or payment apps.
You may reach more people by putting your app on stores. A built-in audience allows you to get your product name and details in front of people you otherwise wouldn’t reach.
A native app offers a better user experience because of added visuals and functions not always possible with a PWA. However, some may be reluctant to download something new to their devices or install frequent updates.
Most companies need to meet the needs of a diverse mix of customers. Deciding which you should develop first depends on how many of your users access your site via mobile and how many use your website. You should also consider factors such as age and whether the person is familiar with adding apps on a frequent basis.