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7 ways to improve your Google organic search ranking

7 Ways to Improve Your Google Organic Search Ranking

Penny Dower Hunt, 24 September 2022.

The quantity of your site's free, organic visits is proportional to its position in Google's SERPs. That being said, if you wish to rank high in Google's search results, you need to work on optimizing your site. If you create a website without optimizing it, you will miss out on a lot of organic traffic. For this reason, we have discussed seven ways to improve your Google organic search ranking.

If you are a small business owner trying to increase website traffic and want more people to know about your products and services, these tips will definitely come in handy.

1. Do Keyword Research for SEO

SEO is one of the most effective ways to increase organic traffic to your website. And keyword research is one of the most important aspects of SEO. Keyword research will provide valuable information about what people are looking for and allow you to target keywords that will result in conversions. Numerous online tools can assist you in conducting this research and making it easier to incorporate keywords into your content and website.

Google organic search ranking - keyword research

2. Make High-Quality Content

It is essential to write high-quality content that piques readers' interest and motivates them to share and link back to it. It is always a good idea to ensure that your content is good and interesting before you go head first into some of the more technical ways to improve your Google organic search ranking. According to experts, Google's ranking algorithm highly values virality. However, creating unique high-quality content is essential if you aim to make any of your posts viral. Invest in good writers, and use credible sources (websites with high domain authority). That does not guarantee that your content will go viral, but it will ensure that it is as good as it can be.

3. Create Long-form Website Content

One of the  things to remember about SEO in 2022 is that Google has begun to value long-form content far more than shorter content. Even if you include your target keywords in the page's title, URL, headers, and meta description, it doesn't imply they'll increase your website's ranking on Google.

Google's objective is to provide the most relevant answer to a user's question or issue, and in most cases, this means prioritizing lengthier higher-quality unique information. Furthermore, longer content offers more opportunities to use relevant and valuable keywords.

Website Content for Google Organic Search Ranking

4. Make Captivating Meta Descriptions

The meta description is a small look into the content of the page. This description appears in Google Search beneath the page title. Your click-through rate (CTR) begins at this point because a visitor determines whether or not to click on your content. Therefore, interesting material in this section may increase CTR.

You may also include keywords from your research in this paragraph. Keywords are vital because the searcher sees the terms that correspond to their query in bold. Your material preview should be worthwhile and unique, so make sure it is. Never recycle the same meta-text, either.

5. Use Mobile Responsive Web Design

Nowadays, it is critical for all websites to have a version that is mobile device compatible. This is because mobile devices account for more than 60% of all internet browsing. If your website lacks a solid mobile version, you could miss out on a significant amount of potential traffic. Without proper mobile optimization to ensure it is fast loading and responsive, your site might lose visitors and ranking.

When accessing your site from a desktop or mobile device, users expect nothing less than a flawless experience. As a result, don't limit your attention to your website's desktop experience. Make sure to devote the same time and effort to the mobile version.

Search engine optimization SEO Online marketing strategy

6. Make Sure You Use Outbound Links

Link building is one of the best ways to increase organic traffic to your website. When you include links to reputable resources, your information becomes more useful to visitors, and they spend more time on your site.

Research has shown that outbound links might also convey credibility to search engines like Google. Therefore, these links help improve your Google organic search ranking. However, for outbound links to work for you, you must use up-to-date links. Furthermore, these links need to be to reputable external resources.

While knowing when to use a link is essential, you should also know when not to use it. Use them sparingly since clicking on too many of them might be distracting.

As a side note, fixing broken links can improve your site's SEO. First, readers may get frustrated if they see a broken link error. Second, it may also annoy the search engine. An abundance of broken links is a red flag to search engines that your site has been abandoned. So, please take care of these broken links as soon as possible.

7. Make Sure You Also Have Backlinks

Backlinks are links on other websites that lead back to your own. Backlinks are outbound links from other websites that lead to your website. Not only do backlinks account for one of Google's top three ranking factors, but they are also the primary stumbling block for most websites.

Moreover, many people mistakenly believe that they are no longer necessary, making them even more challenging to obtain. However, backlinks remain an essential metric for ranking in Google. Also, the quality of the backlinks remains more important to search engines than the number of backlinks themselves. As a result, it is advisable to focus on building high-quality backlinks.


Hopefully, these seven ways to improve your Google organic search ranking and an informative  web ranking site will help you increase your website traffic almost effortlessly. While SEO is undoubtedly one of the most challenging things for a new business owner to deal with, it is definitely worth the effort in the long run.