design projects | case studies | tourism website design
Marinelogix Auckland - travel tourism web design.
"3 words - I love it! You and Al have nailed the brief and I am very proud of the new website you have created for us. Thank you for the hard work.
- Mark Donaldson, Founder Marinelogix - 2016-2023
Mark wanted a mobile responsive, visually rich web design for his Auckland based superyacht support agency that not only featured full screen images with minimal text content, but had the ability to have top ranking on Google.
His first website was nowhere to be found in Google Search, so we registered a new domain name after careful keyword research and optimised the website for search engines using our chosen niche keywords. We embedded Google Analytics on all pages and conducted a Google "AdWords" PPC advertising campaign to give his online visibility a boost for a couple of months until his website ranked organically near the top of page one.
In 2022 Marinelogix's focus had shifted from the local yachting market, to more of a Pacific provisioning and logistics market. This was the main reason for a new custom website which used a streaming Pacific video on the landing page for visual impact.
Sadly, due to years of Covid lockdowns and the Americas Cup leaving our shores which resulted in far fewer superyachts in our waters, Marinelogix closed down in July 2023.