| Don't
believe those wild web site marketing promises!
There are a wealth of sites out there proclaiming to know all the
online marketing secrets with wild promises
of how to make millions with little effort on your part. Don't believe
them. They simply aren't true. There are
however a few really valuable marketing experts out there, some free and
others very expensive, so shop
wisely! You'll find some useful marketing links and tools on our Links
Page or take advantage of our online
marketing expertise when we design or re-vamp
your web site. We know how to be top ranked ...
Click here for an obligation-free website estimate form.
Do you have a USP?
To be successful online you have to have something unique to sell.
Whether you are selling a service or a
product, you still have to find that unique selling
proposition that will make you stand out from the crowd.
Shelf Talk
Supermarkets are the best example we can give for having your product
or service 'well wrapped'.
The next time you visit your supermarket check out those shelves. Great
design still sells!
Are you visible on Google?
Once you have that great design, make sure you can be seen
and not buried away in the nether regions of
the search engine listings... or worse, not being found
at all by the search engines. There are several ways
to make your web site visible online . . .
1. Are you optimized to the max?
This is a constantly changing and often expensive occupation and requires
a thorough knowledge of how
search engines work and their current requirements. Optimizing means using
the right meta tags, alt tags
and keywords and making sure the text on your web site contains those
all important keywords.
Search engines have different rules and it is important that your website is search
engine-friendly.
2. Link your way to the top
These days search engines like GOOGLE rely on links (back to your site) to
rank it, so it is important
to be
linked in many relevant top ranking sites. But avoid
'link farms' and try to avoid having reciprocal links.
3. Submit to the search
engine directories
It is increasingly difficult to be listed in search engine directories without parting
with cash, as more join
Yahoo in charging for submissions. This does not automatically guarantee
your inclusion either, so it's
important you pay careful attention to their rules of submission. If you
don't have time to undertake this
time consuming task we can do it for you if we design your web
site. If you wish to submit your web
site yourself then beware of auto submits to hundreds of search engines.
The majority of those SE 's
are unknown and a waste of time, or worse... your web site may be penalised
for auto-submitting.

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