projects | web design case study
Ararimu Lodge Aucklandweb design and branding
“I was highly impressed with the professional manner of AMG Design who provided amazing personal service and ongoing support. Working together from concept to final design was definitely a positive experience and I would recommend AMG without hesitation. „
- Jane Henderson, Ararimu Lodge - 2015-2017
AMG DESIGN worked closely with Jane on her brand identity to convey a 'pathway to recovery' for women and the leafy green lodge location amongst the trees. Graphic design included logo design, business cards, letterheads, brochures, embossed leather folders and print advertising.
We provided all the photography for print and web design, covering food, lodge facilities, portraits and location, as seen on the website photo gallery and image banners.
An interactive, minimal, responsive webdesign was created for all devices using a full screen sliding banner for the homepage and full width banners on all inner web pages. To engage the visitor, we embedded a video and created subtle animation effects to slide image panels into view. Call to action buttons were used throughout the website.
All pages were embedded with Google Analytics and optimised for top ranking in a highly competitive market. Ararimu Lodge currently ranks near the top of page 1 in Google Search for their chosen keyword phrases including "alcohol rehab for women", "alcohol rehab treatment" and "residential alcohol rehab" etc.
We created a Google "AdWords" campaign to help the new lodge's online search visibility and provide a monthly web management package which includes social media and website updates plus monthly web traffic analysis reports.